During product launches you need to grab the attention of the target audience. Marketing using VR has changed the game. Both world famous brands and small niche market companies have turned to virtual reality to breath life into their marketing campaigns. From new product launches to modernising old brands, marketing with VR has proven to be a great tool for professional marketeers. Here are ten successful examples of product marketing using virtual reality. We also wrote a artical about how VR Sync is used for marketing campaigns.
Auto manufacturers and virtual reality are a match made in heaven. The Audi Sandbox promotion features the Q5 model in a virtual desert, ready for a test drive. Unlike a real ride, this time children were also allowed to take a seat behind the wheel. And adults would feel like a kid again playing in a sandbox playing this immersive presentation. With product launches you will have to provide more information compared to promoting existing products. Marketing in VR helps to show any new product or service without using any words.
This game lets the player fly over New York like a bird. To make the presentation more immersive a wind machine was used, and players had to flap their wings like a bird. A special, human sized controller was used that resembled an ironing board with movable wings to create the feeling of actually flying like a bird.
The artistic acrobats of Cirque du Soleil are world famous. But most people are more familiar with the brand than the actual shows they perform. Therefore they created several short performances to compliment live shows, this time filmed with a 360 camera. The videos were so successful that they were released as a commercial VR app for mobile devices.
This famous soft drink brand was early with marketing in VR, and produced several innovative projects featuring virtual reality. They created a factory tour that turned into a dance fest where viewers were invited to join. They also designed a virtual sleigh ride during Christmas. Although Coke is one of the most recognizable brands in the world, they need to keep innovating in order to stay relevant. Marketing in VR achieves this goal.
This is another automobile brand that uses VR for marketing purposes. For an event in Thailand they commissioned 1000 Google Cardboard smartphone holders which allowed attendees to watch a Kiosk mode 360 video on their own device. Printed Cardboards have been very successful in VR marketing as they travel far beyond the original venue and are shared with family and friends.
The Buster’s Garden Experience used VR goggles in a real life garden. Not only did the surroundings match the VR presentation, the headsets were placed inside large (fake) animal heads to great effect. Players walked around like furry characters, which was also a sight to behold for the audience in the store. Campaigns that combine a virtual presentation with real life elements tend to be appreciated the most.
This brand falls under the umbrella of the Pepsi company. Although they don’t market the soft drink as a sport drinks, they do use athletes to promote the brand. With a series of extreme sports videos in 360 degrees, Mountain Dew enters an ‘extreme’ marketing arena previously dominated by Red Bull. Marketing in VR allowed the brand to place customers in the shoes of their famous Influencers for maximum impact.
When selling premium homes you also have to design a premium campaign. The standard Google Cardboard smartphone holders were deemed too ‘cheap’, so Mountainside opted for a more luxurious model to distribute among prospective buyers. They also produced immersive videos showcasing their winter homes, to be shown worldwide.
The Irish are known for many things, most of them not exactly positive. Beer brand Old Irish took their negative image head-on and commissioned a 360 virtual reality video that was equal parts funny, scary and memorable. The “Virtual Journy to Irland” as it was called, combined video with real life stunt work for a viral effect. First the viewer would see the Irish landscape, but it soon turned sour with an aggressive actor appearing. After removing the headset it turned out this person was actually there, ready to attack unsuspecting participants for a memorable conclusion to the show.
Product launches are not limited to tangible products, movies also benefit from VR marketing. The second Star Wars trilogy was a commercial success, but both critics and fans were not too pleased with the direction George Lucas took the famous Sci Fi franchise in. During the marketing of the latest series of Star Wars films, the marketing team went to great lengths to showcase the attention to detail in this continuation. VR games, 360 set visits and more methods were used to show the ever expanding Star Wars universe in an immersive setting.
Virtual reality has been proven to be a valuable educational tool. Classroom VR has evolved from a gimmick to entertain students, to a bonafide audiovisual learning method. The most important aspects of using education VR are the hardware and the software. On this page we will focus on the best VR headsets for in the classroom, and we will address how this connects to the selection of educational content. We also discussed how to use VR Sync to start teaching with VR in your school.
There are two ways to approach educational virtual reality; classroom VR and decentralized education in VR.
In a room full of students one virtual reality device can be limited. It’s possible to dedicate a room or corner for a VR setup including PC, monitor and a VR headset. Another approach is the use of multiple VR headsets that are synced wirelessly so students can experience the same content simultaneously.
This is a completely different approach to VR learning. Students can be in any location, provided there is an active internet connection. Besides self-study with a preset curriculum there’s also the option to hold lectures and lessons in a virtual classroom. You can compare this method to a Skype video call, but using immersive VR headsets instead of a static screen.
Because the second option poses additional challenges and requires custom solutions, we will focus on classroom VR where there’s more control over the surroundings.
There are numerous options for virtual reality hardware, the specific usage will determine the best VR headsets for in the classroom. Here are six important considerations before the best option can be determined:
Let’s face it, all schools are working on a tight budget. This means the price will be a determining factor in the choice of the best VR headset. There are expensive options that require a fast PC to run, there are also cheaper options that are more geared towards 360 video content. The Oculus Quest is an affordable middle ground option that is affordable yet versatile. If your planning education in VR for a larger group of participants concurrently, the Oculus GO will offer the most bang for your buck.
The more expensive options are usually larger in dimensions. Apart from the physical size, you will also have to consider the playing area. Headsets like the aforementioned GO and the Pico G2 only support rotation but lack movement detection. Therefore very little space is required. Headsets like the Rift S, HTC Vive and the Quest require a large playing area. If a larger number of headsets is used there need to be enough storage facilities to store the devices while not in use.
You can’t just take a VR headset outside, they’re designed to use indoors. That said, battery operated standalone devices can be used in almost any space. Thanks to several generations of virtual reality goggles and adventurous early adaptors there are now various safeguards in place to prevent walking into walls. The Vive uses a warning system, the Quest has a similar see-through feature that requires no external tracking devices. The GO and G2 are mostly used for sit-down experiences like 360 video, although they both are wireless devices.
PC headsets are only limited to the harddrive inside the host computer. Standalone devices have to rely on internal storage. The Pico G2 supports external memory cards, the similar Oculus GO does not. If streaming video is used there’s no need for a large storage capacity. So in this case the actual use case will determine the best option.
In terms of graphical fidelity the bottleneck is either the screen used in the headset or the graphical processor unit (GPU). Mobile systems utilize GPU’s that can be compared to smartphones, while PC headsets offer more advanced graphics. However, for 360 video even the basic Oculus GO kiosk mode for VR apps can easily display 4K resolution video. For complex simulations in medical schools for example the classroom VR system will require a PC to run properly.
In the end you can purchase the most expensive and fully featured option, but it’s worthless if there’s not a teacher in the building who can actually operate the device. Only the standalone VR headsets offer a plug & play installation. The GO in particular offers an enormous amount of educational titles in the App Store. For more advanced features such as painting in three dimensions you could consider the Oculus Quest.
There is not one device that is the best VR headset for classroom VR. If your intention is to show multiple students 360 video, the Oculus GO provides an affordable, reliable and scalable option. For PC based VR the Rift S or Vive Pro are both solid options, although the Oculus Quest offers a wireless connection to PC which makes it a versatile choice. Before investing in hardware, first contact a specialized dealer who can determine the best solution for your specific requirements.
With an app like VRSync you can experience 360 video together, for instance in a classroom. Here are 15 SyncVR videos that will brighten up any curriculum!
This video from Wargaming shows a re-enacted battle from 1941. So you get the crisp image quality of a modern day video with the sense of being in the fields during the Second World War. Nothing is glorified, there’s no Hollywood artistry, just the realism of war.
This video is mostly a conversation that shows the effects of dementia in a simple yet intriguing way. It feels like a radio play with one 360 image. The simplicity draws you more and more into the harrowing tale of a lady suffering from dementia.
This is a ful 360 episode of the British TV series Click. Unlike most items on this list it’s over 20 minutes in duration and features broadcast quality production values. The content is completely optimized for a full panoramic frame. By showing several varied subjects the video never becomes boring. The shots are mostly calm, although there is quite a bit of camera movement making it slightly more ‘advanced’ viewing.
This short 360 video is an animation with informative narration. There’s a lot of content packed in just a few minutes of time. The way the virtual camera is positioned invites the viewer to look around and explore the universe. The static framing prevents nausea which makes it a great introduction to VR video. VRSync let’s multiple viewers take part of the experience, this video will inspire each student to further explore the solar system.
If you are interested in ice hockey this short documentary is really interesting. It’s not as exhilarating as you might imagine from a video about hockey, it’s more a look into the history of a hockey team narrated by an actual ice hockey champion. Canadians in particular will appreciate this stroll down memory lane.
This video is about army veterans, with stories from survivors and how important it is to have war monuments to remember the atrocities of war. Fights in the past have laid the foundation of life in the present. If a real life excursion is not an option VRSync can provide the solution.
The title says it all, really. The viewer travels along in a car that is fleeing from a tornado nearby. As raindrops slowly fall onto the windows of the car, you can see the tornado raging. It’s not a simulation, you are experiencing the real thing. The original audio from the camera mic is not more than wind noise which actually heightens the tension in this nail biting video.
This video let’s the viewer take a ride on a Japanese rickshaw. It’s not exactly a replacement for the real thing, in fact it might inspire the viewer to take a trip to Japan. The driver / runner brings some levity to the video with an amicable tone of voice. SyncVR allows every viewer to take place in the front seat.
This educational video is certainly not for the squeamish. You will witness an actual operation with students observing the procedure. This medical 360 video is great for both medical students and everyone interested in this particular subject matter.
If you let David Attenborough host an educational video you know you’re in for a quality experience. This connoisseur of both animals and people manages to grab the attention, even though he is ‘standing’ right next to a digital dinosaur. The computer animation allows for breathtaking special effects such like an x-ray vision.
Swimming with sharks is an English expression, this time the viewer is surrounded by the terror underwater. Although sharks rarely attack humans the threat is palpable. Fortunately Adam Savage from Mythbusters provides some levity by narrating this mini documentary.
Combining an educational video about war with the story of actual students is a great way to educate children about the consequences of war. Viewers will feel empathy for the kids on screen. The story is told in still frames with narration, there’s no full motion video. Yet the impact of the message comes across loud and clear.
If you are unable to visit a zoo, this 360 video is the next best thing. A caretaker tells about the way this Madagascar institution takes care of Lemurs and what makes this species so unique. With VRSync the students can take a trip to the zoo without ever leaving the classroom.
This video is presented in a light-hearted way. Quite literally actually because a beating heart is the first thing you will see. Don’t worry, it’s an animation with a narration that is very suitable for a younger audience. The way the story is told makes watching the video more fun than you would expect from this topic.
Both kids and adults are familiar with the character Waldo, subject of many ‘find the character’ drawings that have been published over many decades. This contemporary update let’s the viewer discover Waldo, complete with fun narration throughout. If you’re too slow Waldo will escape the scene. Can you find the guy in the red/white shirt before it’s too late?
Virtual reality education does not have to be a solitary experience with the VRSync app and multiple VR headsets. SyncVR is ideal for the classroom and allows you to share the experience. Also read: the 10 best uses of virtual reality in theme parks.