The 10 best uses of virtual reality in theme parks

Some of the most popular apps for virtual reality are VR roller coasters. The user can experience a thrill ride from the comfort and safety of their own home. But it’s also possible to enhance an actual roller coaster with virtual reality. This requires syncing a VR headset with the track of the actual ride. On this page we will list the 10 best uses of VR in theme parks.

How does VR work on a roller coaster?

A ride in a theme park typically uses carts that transport people along a predefined track with curves, loopings and other exciting surprises. The passenger feels the wind and G-forces while watching the track in front of them.

By syncing a VR headset to the motion of the track you can play an animation that provides a perfect match to the physical experience. The rides are timed to the exact (milli)second, with syncing technology the animation in the VR headset will correspond with the movement creating a completely new experience.

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Why virtual rides at home provide a limited experience

As stated in the introduction, roller coaster apps for VR headsets are a dime a dozen. It’s pretty straightforward to create an animation on ‘rails’. However, from a couch the user can’t feel the wind or the G-forces that a real roller coaster provides. There’s a disconnect between the visuals and the physical experience which can lead to nausea. When syncing a VR headset to an actual ride all senses work together to create an immersive experience.

10 best uses of VR in theme parks

So without further ado our top ten list. There are many more great rides where syncing a VR headset creates a complete unique experience, check out the theme parks in your area for their selection. Some of the rides mentioned here were only available for a limited timeframe.

1. Coastality

This is more of a brand than one particular ride. Coastality designs VR experiences for existing rides, and also offers a home experience using mobile VR headsets. The virtual reality rides are optional and cost more than a regular ride without the use of a virtual reality headset.

2. Dæmonen

This roller coaster in Tivoli Gardens, Denmark, has been operational since 2004. In 2017 an optional virtual reality experience was added for an up-charge. The experience while using a Samsung Gear VR headset includes dragons, demons and other elements based on Chinese mythology.

3. Galactica

The “Air” ride at Alton Towers in Alton, UK, was renamed Galactica for the introduction of virtual reality. This feature was added to the steel flying roller coaster in 2016. This ride is technically impressive, the opening was postponed for four years because of the difficulty in the design.

4. Ghost Train

This is a stationary experience without loops and miles of track, but the use of VR headsets makes you believe otherwise. This ride was created to be scary and immersive, and was designed by the famous British ‘mind manipulator’ Derren Brown.

5. Final Fantasy XR

This ride is located in Universal Studios, Japan, the XR presentation complements the existing Final Fantasy theme. Visual Works, the FX company from game developer Square Enix produced the visuals for this experience. The enhanced version was available for a limited period, even though this brand is enormously popular in Japan.

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6. Iron Dragon

This roller coaster with suspended carts has been a staple of the Cedar Point theme park in Ohio since 1987. In the following decades some features were added and the color scheme changed to yellow and orange. In 2016 a pilot started using synced VR headsets for a specific time frame each day, which was later expanded to a permanent option.

7. Linnunrata eXtra

This ride is located in Helsinki, Finland, and is part of the Linnanmäki theme park. The ride opened in 2000 and changed themes in 2004. It’s built in a water tower and offers twenty seats. Linnunrata is the Finnish word for the “Milky Way”, a theme that fits well with virtual reality. In the 2016 season this eXtra option was added to the ride.

8. Shock Wave

During the launch In 1978 Shock Wave was the tallest roller coaster in the world. It did not retain this title for long, two weeks later The Loch Ness Monster at Busch Gardens opened with an even taller design. Still, the ride remains a popular attraction, that was overhauled in 2008. In 2016 Six Flags added a virtual reality upgrade named The New Revolution, using an alien invasion as the topic for the enhanced visuals.

9. Superman The Ride

Six Flags is a pioneer in enhanced rides, this Superman roller coaster is an early example of using syncing VR headsets. In the storyline Superman has to save a city from bots deployed by arch nemesis Lex Luthor. So the  virtual presentation is intertwined with the original theme of the ride.

10. The New Revolution Galactic Attack

This ride is available at several Six Flags locations in the US. Samsung Gear VR headsets were used, great care was taken to provide a latency free experience to match the new VR visuals with the actual movement of the coaster.

Bonus: Proto Factory

Experience prototypes of the world’s first car, locomotive or hot air balloon and how they are brought to life using virtual reality. Visitors are able to see and feel how these prototypes behaved and were controlled using simulators, motion platforms and VR headsets. For a new attraction, a subterranean vehicle will simulate a trip to the center of the earth. This attraction uses a motion platform which needs to be synchronized with 15 VR headsets at the same time.

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How to use VR Sync to start teaching with VR in your school

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Virtual reality education is no longer a vision for the future, with the large number of educational VR titles this technology is already used all over the world. From grade schools to universities and for personnel training.

However, the individual experience that is typically associated with virtual reality content is not ideal for use in a classroom. Is it possible to share content with an entire room with students? Yes, VR Sync is a smart solution for a common problem; shared virtual reality.

Why is a simultaneous experience important?

Watching a movie in a crowded theater feels different compared to watching the same movie alone. People are social animals, merely experiencing the same content together changes the way we retain information. For the most part teaching in a group leads to better results.

Apart from that the teacher will save time when a group of students watch the same content together. It also stimulates working in groups after watching the same educational content.

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VR Sync lets you share information

The pass-and-play method of using VR headsets is pretty common, with VR sync however it’s possible to control dozens of headsets at the same time. A classroom filled with students for example. The children will wear the VR headset, the teacher can start the presentation ( or use a kiosk mode for VR) and it’s done

One ‘host’ can send data to hundreds of users in the same network. The actual content is preloaded onto the system, this removes the requirement for a stable internet connection, it also makes the process safer from outside hacking or abuse.

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Budget considerations

With about thirty children in a classroom a synced virtual reality experience can be expensive, every child needs a VR headset. It’s possible to rent both the VR Sync software (and optional hardware) and the required amount of headsets. As an alternative

The VR Sync platform is able to push data to different types of devices, with the requirement of a receiving software application. This flexibility makes it possible to utilize different VR headsets including cheaper Cardboard VR holders.

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What can you share with students?

The easiest way to explain VR Sync is by using an analogy. The viewers are a movie theatre audience, the host is the film operator in the booth. Only this time each participant has their own 360 degree view, and the host is able to send private messages to specific participants if required.

The most popular content for educational purposes consist of historical and geographical topics like a virtual tour at famous landmarks or a trip to the bottom of the ocean. VR Sync makes it easy to share passive content, this means video without complicated interactive options.

The teacher can introduce the video, after viewing the video the related lessons will commence. The host or teacher has more interactive tools at their disposal such as starting and stopping a video, creating a playlist and more.

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5 Ways Companies Made An Impact With Immersive VR At Events

Virtual reality events are not unique, how can you make an impact with immersive VR at your event? On this page we will show you five examples that will inspire you to create a truly memorable experience that will reach beyond the virtual environment. If you are interested in learning about how to use VR at events you can checkout our complete guide on how to use VR at events.

1. Samsung S7 launch event

The Samsung S7 and S7 Edge were definitely high quality smartphones during their launch in 2016, but all the leaked information led to a launch event lacking surprises.

This changed when the entire audience was asked to wear an S7 unit equipped with the brand new Gear VR case. At the moment the video presentation finished the members of the press were asked to remove their headsets, and the first thing they saw was Mark Zuckerberg standing on stage. The president of Facebook at a Samsung event explaining their collaboration was an absolute shock for the audience, this surprise visit went viral and quickly dominated the news cycle.

VR events work best when virtual reality is combined with an actual, real life experience. The Gear VR synchronizationmakes it a great tool for large events.

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2. Travel Bricks red button

Tour operator Travel Bricks offers 2000+ holiday destinations all over the world. “What are you going to do?” was the central question this company asked visitors at a holiday event.

For some inspiration an Oculus Rift setup was deployed with the addition of an alluring red button. By pressing this button a virtual roulette wheel would decide the holiday destination. A cool dive in the ocean for example, or a luxurious dinner on top of a skyscraper. Again, the element of surprise was used to present the user with a special presentation.

The intent was not to sell a particular holiday package, but to show the numerous options for travelers to visit. The red button strategy is a guaranteed success, no one can resist pushing a button to see what happens!

3. Innes & Gunn drinking on location

Beer and neuroscience are not two terms that are often used together. But for the “Immersion & Gunn” experience the Scottish beer company hired a neuroscientist to develop several audiovisual experiences to enhance the flavor of their beers during events and in bars.

The patron will watch immersive video clips of the Scottish landscape while drinking two types of lager. The virtual reality presentation tickles all senses for an optimal beer drinking experience. The customers received a VR headset and a beer mat with instructions how to use the hardware.

Perception can be altered with audiovisual stimulation, Innes & Gunn used it to enhance the flavor of their products. You can read more about how virtual reality can be used to enhance marketing campaigns.

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4. Loxam Excavator controller

A company that rents out professional vehicles for the building industry could place an excavator at an event, but operating heavy machinery during a crowded event is not exactly safe.

VR Owl created a simulation game using a VR headset and an actual excavator. Instead of working with raw building materials, the participants could haul digital cargo.

Using an actual excavator as a controller proved to be very enticing for the professionals at the event, the scoreboard provided a competitive element and was used to gather contact information.

5. Batman VR at Comic-Con

AR and VR is no longer especially noteworthy during the annual Comic-Con event in San Diego. However, Warner Brothers decided to go the extra mile using a Batman-themed free fall simulator. An actual wind machine was used to suspend participants in the air, during which an exciting film was played through a headset. The user appears to fall down, dressed like the ‘real’ Batman while floating above the very real fan blades just below them.

The simulations may have only lasted a minute but that minute will not soon be forgotten. The short running time allowed for numerous people to enjoy this spectacular ride experience.

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How to use VR Sync for marketing activations

VR Sync offers the easiest way to experience 360° video with an unlimited number of participants. This makes VR Sync ideal for marketing activations if the specific goals are considered beforehand.

On this page you will find out more about marketing activation using virtual reality presentations, and we will explain how VR Sync can enhance engagement and sales.

Define your goals

If clear goals are not defined beforehand, it’s impossible to decide whether a marketing activation campaign has been successful. There are two primary methods of activating your audience:

  1. In terms of brand engagement the primary goal is establishing a connection between the customer and the brand, product, service or cause. Take for instance a product launch event with an audience of journalists, influencers and other selected guests. You will strive to provide the audience with an experience they will not soon forget.
  2. In direct response activation the primary goal is to boost transactions such as sales, or to activate the audience in another way. In this case it could be a sales presentation during an event, after the VR presentation the guests can directly purchase a product or service.

Of course there are many other goals to consider, in collaboration with the content creation team and the technical team that will handle the hardware and software, a fully developed strategy can be designed. This will not only increase the potential number of marketing activations, it will also make evaluation of the campaign easier to accomplish.

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Why use VR Sync for marketing activation?

In order to activate a person they need to be inspired in some way. Both tangible concepts like products, or more ethereal concepts such as raising awareness for a cause require a captivating way of presenting the message. These are two benefits of using VR Sync during the activation stage:

A captive audience creates more customers

You can show the same video on a television screen, a large cinema screen or through the lenses of a virtual reality headset. Not only does a VR headset guarantee optimal viewing conditions, it also eliminates surrounding distractions.

The viewer virtually steps into a different world, in the exact location you want them to be. This will enhance conversion during a sales presentation, or it will inspire further discussion after viewing the 360° video.

Share the experience

VR Sync is not merely a 360° video player, it provides an immersive theatre experience for an unlimited number of concurrent viewers. Picture hundreds of participants experiencing the same immersive presentation.

This shared experience creates a tangible buzz in the audience that an individual presentation can’t provide. Because VR headsets are used the even location does not have to be equipped for large screens or projectors, this allows the interior designer more freedom in furnishing the location.

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Shared marketing activation with a personal touch

The two advantages of VR Sync for marketing activations mentioned above seem to be in opposition of each other, individual vs shared. And that’s the power of virtual reality with synchronized 360 video: The individual viewer can look around freely for an interactive experience, while hearing and feeling the crowd responding to the same presentation. That creates an emotional response that will last far longer than the actual video.

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The best virtual reality marketing activations on the street

Marketing does not take place in a void, you will need to reach your audience. Not only that, you also have to captivate the target audience and convince them you’re making an offer they can’t refuse. More and more marketing campaigns are taking their efforts to the streets.

TV ads, radio commercials or print advertisements, go where your customers walk, talk and live. Why not introduce some virtual reality to the natural consumer habitat? Here are the three best VR marketing activations on the street, and the reasons why virtual reality marketing works.

Make marketing more inclusive

Marketing has always been a passive endeavor. Here is a product, please buy it. With the interactive possibilities of the internet consumers should be addressed differently nowadays, they want to become part of the commercial message. As it turns out, virtual reality offers a way to present a commercial message while providing an interactive platform for the potential customer. Take a look at the following three use cases and discover the potential of VR marketing activation:

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1. TopShop Catwalk VR

The fashion retailer TopShop wanted to invite their customers to the catwalk. It would not be possible to offer everyone a seat during a fashion show, however it is possible for customers to share a single seat. Technically the seat is occupied with a 360 degree camera that shows a fully immersive view for every person wearing a VR headset.

Customers were standing in a line around the block, just to get a glimpse of the catwalk while wearing virtual reality glasses. Besides ogling the latest collection the customers could also see famous celebs sitting in the audience. After the presentation the virtual participants could continue shopping in the actual store for immediate conversion and increased sales.

2. Travel Nevada

The tourism brand Travel Nevada wanted to attract more visitors by showing the sights in the region first-hand. They contacted a VR agency to create several 360 videos filmed on location in Nevada.

The result was presented on PIER 39 in San Francisco. Visitors were invited to wear a VR headset to view the beautiful scenery and walking routes the Nevada area has to offer. Apart from the people on PIER 39 the event was also covered on social media so an even larger audience could be reached.

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3. The Ride in New York

VR Owl was commissioned to create a unique synced VR experience in New York. There are many buses that offer sightseeing tours in this sprawling city. This ride, or THE RIDE as this attraction is called, combines an actual bus ride with an immersive and shared VR experience.

The passengers all wear a virtual reality headset with identical content that is synced for all participants. Because the bus is actually driving around NYC, the hardware and software had to work within a local and mobile network. This was accomplished by preloading the content onto the headsets for an uninterrupted experience. The three sold out VR tours every day proves the versatility of the VR Sync software.

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How VR Sync is used for marketing campaigns

How VR Sync is used for marketing campaigns

VR Sync offers a complete solution that allows an event organizer to present virtual reality content to a group of participants simultaneously. Instead of the usual individual experience, the content is delivered to multiple VR headsets at the same time.

This creates a shared viewing experience while allowing the individual participant to look around freely. It combines the immersion of virtual reality with a group experience. How does this translate into marketing? Let’s take a closer look at the use of VR Sync for marketing campaigns.

Eyes on the viewer

Telecommunications provider Tele2 wanted to showcase the possibilities of live streaming using a fast internet connection. A select group of journalists and other attendees were invited to watch a livestream using VR headsets.

VR Sync was used to push the livestream to all headsets concurrently. After the presentation the audience members were prompted to remove the headset, designer Jan Taminiau was facing the attendees in real life along with two professional models.

This presentation merged live streaming video with a real life presentation. To emphasize the connection between the VR user and the surrounding audience, Taminiau designed a special VR headset with a 7” screen placed on the outside of the device.

On this screen a close-up of moving eyes was displayed so it seemed the VR user was looking outward. This unique design and the livestream presentation was reported by multiple leading journalists allowing the marketing campaign to reach far beyond the event location.

Marketing beyond the product launch

It’s customary to invite journalists, influencers and stakeholders to a product launch. But the options for a product presentation can be limited. In the above example the guests were placed in a virtual situation with a physical connection to real life. This approach inspired journalists to share the experience, and emphasize the unique features of both the presentation and the product, thereby reaching a wider audience.

Event of the Year

The origin of the VR Sync software as it is used currently dates back to June 2016. KPN wanted to show 360 videos to a group of 250 guests concurrently. Filling a room with people and projecting video on a large screen is not new, adding the element of immersive video would be groundbreaking.

VR Owl, developers of the VR Sync application, accepted the challenge and scaled up their existing software to a much larger number of users. Starting a 360 video on one VR headset is easy, controlling the video from a distance is more difficult, but syncing the same video content to 250 attendees was nearly impossible at that time.

After intensive research and testing a functional iteration of the product was launched at the KPN Digital Dutch event. The response was overwhelmingly positive. Attendees shared their enthusiasm using social media, and named Digital Dutch the “Event of the Year”.

Not only did this presentation prove the capabilities of the VR Sync solution, it also positioned KPN as a leading and innovative telecommunications company. The event turned into a marketing tool that reached far beyond the event location.

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Showing and sharing

Word of mouth is gold in marketing campaigns. You can organize an event for a select group of participants, if they communicate your message further a viral effect can take place.

Numerous VR Sync presentations have proven this strategy, after the main presentation for attendees the viewers immediately want to share their experience with friends and their social network. The method of delivery plays an important role in achieving this.

Watching a video on screen in a group keeps the viewers at a distance, both literally and figuratively. Watching a 360 video that completely surrounds you while sharing the experience creates a unique experience. Just like the participants share the presentation, they will want to share this experience with others. And that’s how viral marketing campaigns are ignited.

Controlled interactivity

An important factor in successful marketing is a captive audience. You must grab the attention of the customer, both consumer and corporate, and present your message.

As an organizer you want to control the experience, the audience and even the response. Virtual reality events allow the participant some level of interactivity that engages the viewer, at the same time using a VR headset limits the movement of the viewer.

This creates a controlled environment with an interactive element. The potential customer or influencer becomes part of the experience, instead of an outside observer. This is why dozens of companies worldwide have turned to the VR Sync team to develop a virtual reality crowd based experience.

Every marketing campaign is unique

In order to showcase or launch a brand, product or service, a tailor-made presentation should be developed. By thinking outside the box you will reach a wider audience. VR Sync is perhaps the most literal interpretation of thinking “outside the box”, as the images displayed inside the virtual reality ‘box’ are taken outside this closed environment, and shared with attendees and their social circle for a maximum impact.

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How to use VR Sync to train your employees

Companies are constantly striving for optimization in all areas of their organization. Administration, production, logistics, communication and training. A company that keeps optimizing and innovating will grow larger and become stronger. Organizations that fail to take the next step will eventually collapse. This applies to all industries and sectors. Even though automation has replaced many tasks, the human workforce remains the cornerstone of every successful company.

Collaborating as a team with skilled employees is still the way forward. Virtual reality is a medium that enhances the way we experience and learn, VR Sync is a tool that allows companies and other organisations to train their employees in a more effective manner. On this page we will explore how VR Sync can be used to train your employees.

The six main benefits of virtual reality training

There are plenty of benefits of using VR in a professional environment, let’s start with the six main benefits that apply to most organisations:

  1. Experiential learning: Learning from doing or observing has proven to be very effective.This applies to both real life experiences as for virtual experiences.
  2. Higher engagement: A VR headset places the user in a closed-off environment without any audible or visible distractions.
  3. Higher retention: It has been shown in research that similar information presented in virtual reality provided a higher retention rate compared to regular training methods like a text book.
  4. Increased safety: This applies to safety during training and increased safety in the workplace, because trainees can practice in a safe environment which decreases risks.
  5. Reduced time investment: Setting up a real-life simulation can be time consuming, VR allows the instructor to reset and replay the simulation for multiple users (concurrently if required).
  6. Reduced costs: VR training is a cost effective way of training because learning materials can be reused, training can take place in any location and be deployed for both individuals as in large groups.

VR Sync has the added benefit of simultaneous group training, more on that below.

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How does VR Sync work?

VR Sync is a software service that allows the playback of 360 degree audiovisual content simultaneously on an unlimited number of virtual reality devices. Images and/or video are preloaded onto multiple VR headsets, the content is controlled through an app on a host device. The synchronization can take place within a local network, or through the proprietary VR Sync Box if a wireless connection is not available.

In short; VR Sync connects multiple local devices which allows for a simultaneous experience for an unlimited number of participants (limited by physical space and devices). It’s like a virtual cinema with unlimited seats and immersive 360 imagery.

Key features of VR Sync

Before we delve into the content, let’s explore a couple of key features that will allow the organization to setup a virtual training environment:

  • Multiple brands and models of VR headsets are supported, from affordable smartphone solutions to advanced VR headsets.
  • Content is preloaded (pushed) onto the devices which prevents buffering and syncing issues.
  • The host controller can preview the content shown in the VR headsets.
  • The host can control playback, fast forward, replay or create playlists.
  • The host can push messages to specific headsets with instructions or other information.\

VR hardware can be purchased or rented based on preference and usage. For instance; a monthly training for 100 employees might not justify the purchase prices of 100 VR headsets that will cost several hundreds of euro’s for each device. Ask your supplier for a specific calculation.

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Train your employees in 360 degrees

The goal of an organisation is to train employees using 360 degree immersive images and/or video. This content will have to be produced beforehand. Existing content made internally or licensed from another source is a possibility, for training purposes custom created content is usually the most effective solution. A 360 production company will write the concept and script according to the requirements of the organisation and will produce the content.

Make use of the visual medium

Employee training often consists of text and spoken words. Images and video are supplemental but often not essential. In the planning and production phase the client should adopt a visual way of thinking in order to create a compelling presentation that will resonate. The 360 production company can provide the client with advice in this regard, but the translation from theory into practice has to be a collaborative process. Keep in mind visual content provides a higher retention rate, make sure each image counts.

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Presentation

After content creation the training can take place. Make a planning, determine the amount of participants, choose a practical location and arrange for all the required hardware and software to be present at the chosen date and time. This also includes (rotating) chairs, supporting staff to provide instructions or assistance, and perhaps supplementary materials for studying before and after the 360 training to maximize the impact of the presentation.


How to install VR Sync on Oculus GO or Gear VR using a redeem code

In this article we’ll cover how to install VR Sync for the Oculus GO / Gear VR using a redeem code in 5 easy steps. First we’ll cover the basics of connecting your device to your account. Then we’ll go into obtaining and using your redeem code. Lastly the installation process will be covered after which your VR device is ready.  The whole process will take around 7 minutes.

Step 1. Installing and pairing your device

It’s important that you have an Oculus account and  installed the Oculus app on your smartphone.  You can use this application to set up your headset and account. You can download the app for Android and iPhone.  Follow the on-screen instructions to to connect your phone to your headset and your headset to your WiFi network.

Step 2. Get your redeem code

The VR Sync app can not be found in the Oculus Store so you need a so called redeem code to install it. This code can be requested on the VR Sync Dashboard. Go to Downloads page and click the Oculus GO or Gear VR  icon at the top of the screen. A pop up will open with some quick install notes as well as button to request your redeem code will appear with the following format:

XXXXX-XXXXX-XXXXX-XXXXX–XXXXX

Step 3. Enter your redeem code

Using your Oculus account you can redeem the code through the Oculus website, the Oculus Companion app (Android*) or the Oculus App for Samsung Gear VR.

On the Oculus Website:
  • Go to the code redemption page in your web browser:
  • If prompted, log into your Oculus account.
  • Under Redeem Code, enter your promo code.
  • Click Redeem.
On the Oculus Companion app on Android:
  • Open the Oculus app on your Android phone.
  • Tap Settings in the bottom menu.
  • Under Payment tap Redeem Code.
  • Enter your promo code and tap Submit.
On the Oculus App for Samsung Gear VR:
  • Open the Oculus app on your phone.
  • Tap More in the bottom right corner
  • Tap Redeem Code.
  • Enter your code and then tap Submit.

* Note: At the moment Redeem codes can not be used on the Oculus iOs app. If you use an iPhone redeem your code here.

Step 4. Installing VR Sync on your device

After successfully redeeming your code it is time to install VR Sync on your VR device.

  • Put on your VR headset and go to the library in the Oculus Menu.
  • Go to Not Installed in the library.
  • Select the VR Sync  app to install the app.
  • After installation go to My Apps in the Library and select the VR Sync app

Note: You only need to enter your redeem code once to add VR Sync to your Oculus  account. It can always be found on other devices under ‘not installed’

Step 5. Starting VR Sync

  • Go to the My apps part in the library of the Oculus Menu.
  • Open the VR Sync app
  • Enter your unique PIN, found on the dashboard

If you have any further question, please contact VR Sync support at support@vrsync.com.


VR Sync 3.1.5

Support for Equiangular video's

VR Sync version 3.1.5 adds support for Equiangular video’s. Which is the video projection method for YouTube. You can now select this option in the Content Manager.

This release also fixes some issues with the Pico version of VR Sync.

Feedback

We will continue to improve VR Sync. To ensure this, we are planning to roll out new features on a timely basis. If you come across a bug, please do not hesitate to contact us.


7 benefits of using VR for your marketing campaign

While VR is used for serious purposes like virtual reality training it also still a great tool for marketeers. One that not only fits with your brand but one who personally addresses the individual customer.

Virtual reality is a new and powerful method of communicating with your audience which results in a higher engagement. In this blog will explore seven benefits of using VR for your marketing campaign.

1. Ride the Wave of the New trend

In marketing it’s always good to keep tabs on the latest trends, right now virtual reality is very popular. It’s no longer the domain of a select group of technology fans or nerds, it’s also still a novelty that people can’t wait to experience.

Just seeing a VR headset will evoke interest in your message on the screen inside the headset, and distributing content to potential customers is easier than ever. The public and media attention regarding virtual reality will give your marketing campaign a significant boost and credibility and results in a higher engagement. 

2. Grab all attention

When someone wears a VR headset people will stop and pay attention. “What’s going on?” and “Can I have a look?” are standard responses while watching others experience virtual reality. Use a potential customer wearing a VR headset to attract others.

This method of grabbing attention isn’t limited to live presentations, you can show photos and videos of prior presentations and seduce your target audience to a new VR show “coming to a location near you!”. And let’s not forget the actual user; they will view and hear your message in 360 degrees for maximum impact.

3. Provide a personalized experience

Virtual reality can be altered to the demands of both the user and the company that will provide the presentation. Let’s say you want to show a house that’s for sale. Create a personalized virtual tour with information and suggestions that are suited to the potential buyer.

With a demonstration of a new model car the potential buyer will see the automobile in the colors and style that they prefer. Depending on the format (360 video of computer generated imagery) it’s possible to customize each and every experience for your clients.

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4. Create a shared experience

The opposite of a personalized experience is also true; create a shared experience by showing a VR presentation simultaneously on several headsets. The VR Sync application by VR Owl allows the advertiser to create virtual cinemas in every location.

Stream live video or show a corporate video message and push the content tot dozens, even hundreds of VR glasses at once. This creates a communal experience without the distractions that a regular presentation will bring.

5. Keep secrets secret in public venues

When you want to introduce a new product or service, but you want to keep the competition at arms’ length there’s no better solution than a VR headset that will show your message to one person at a time. If you use content that is not available online, you can show the latest products and services to the customers of your choosing.

This secrecy will engage the customer even more, because they will feel ‘special’ for experiencing the message that you wish to convey. Meanwhile other exhibitors will be left wondering what’s so special in those VR glasses.

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6. Virtual reality is scalable technology

You can show one person a simple 360 panoramic image, you can also invite hundreds of people to watch your latest line-up in a live-streaming video. VR is infinitely scalable. This also applies to the budget; even small companies can afford to rent high-end equipment and create a virtual marketing campaign.

It’s possible to keep your promotional activities intimate and personal, or reach a worldwide audience simultaneously. Virtual reality is shaped exactly the way you want the public to perceive it. Budget, audience and ambitions; VR can scale to your ambitions.

7. Explore boundless possibilities

As stated in number six VR is scalable technology in a real-world sense. This also applies to the virtual world that you want to present. It can be pretty daunting to devise a marketing campaign that offers unlimited possibilities. Fortunately there are VR professionals that are able to set custom boundaries according to the wishes and demands of the company.